Alexandra Sports Portsmouth has been a cornerstone of the local sporting community for over four decades. Established in 1982, this family-run business specializes in high-quality sportswear and is particularly renowned for their expertise in running footwear.
Their commitment to exceptional customer service and technical knowledge has made them a trusted destination for athletes and fitness enthusiasts throughout Portsmouth.
A rich history spanning 40+ years
The business was founded by a family of sports enthusiasts with a passion for quality athletic gear. For many years, Alexandra Sports operated from their original location on Gladys Avenue, building a loyal customer base through personalized service and expert advice.
Their reputation grew steadily over the decades, particularly among the running community. The store became known as the go-to destination for proper footwear fitting and technical knowledge about running equipment.
Family leadership and values
Alexandra Sports is currently led by Dawn Taylor, who maintains the family tradition of exceptional customer service. Her leadership continues to emphasize the importance of sharing expert knowledge with local runners, athletes, and fitness professionals.
The next generation has also joined the family business. Dawn’s sons, Ashley and James, are actively involved in operations, ensuring the continuation of the family’s legacy and values.
What sets Alexandra Sports apart is their self-described “old school” approach to retail. They consider customre service their “absolute foundation” and prioritize personalized attention over mass-market tactics.
Product offerings and expertise
Alexandra Sports offers a comprehensive range of sportswear and equipment. Their inventory includes:
| Product Category | Offerings |
|—————–|———–|
| Footwear | Running shoes, training shoes, specialized athletic footwear |
| Apparel | Gym clothes, jackets, vests, performance wear |
| Accessories | Running gear, fitness equipment, sports accessories |
Their particular strength lies in running footwear, where staff expertise helps customers find the perfect fit for their specific needs, This technical knowledge has established Alexandra Sports as a trusted advisor in the Portsmouth athletic community.
New chapter at Lakeside North Harbour
Alexandra Sports recently embarked on an exciting new chapter with their relocation to Lakeside, North Harbour. The business now operates from the Central Square Pavilion of 1000 Lakeside, a move that represents significant growth while maintaining their local heritage.
This strategic relocation provides improved facilities and accessibility for customers, Despite the change in location, Alexandra Sports remains committed to the same values and personalized service that have defined them for over 40 years.
The move to Lakeside North Harbour positions Alexandra Sports to strengthen their community ties while enhancing their operations. Their continued focus on quality products and expert advice ensures they remain a beloved fixture in Portsmouth’s sporting landscape.